Vitality Life Life Insurance

Intro to Vitality Life

Established in 2007, Vitality Life grew from a partnership between Prudential and Discovery. In 2015, Vitality Life then became solely owned by Discovery, a South African insurance company.

Vitality were the first insurance company to reward their customers for living healthily - customers can expect reduced monthly premium payments if they are active and healthy and will often make use of fitness trackers like the Apple Watch or Fitbit to check-in on their customer's health and fitness.

Vitality ambassadors include Jessica Ennis-Hill, Jonny Wilkinson and Ellie Simmonds. They also sponsor AFC Bournemouth's home stadium.

How many customers do Vitality Life have?

Vitality Life have around 1 million customers in the UK and 4.4 million customers worldwide.

What are Vitality Life's claim pay-out rates?

For life insurance, Vitality Life paid out 99.8% of all claims made in 2018, amounting to £35 million.

For critical illness cover, Vitality Life paid out 91.2% of all claims made in 2018, amounting to £20 million.

What awards have Vitality Life won?

Vitality Life have won the Best Individual Critical Illness/Serious Illness Provider award from 2009-2015 and their critical illness cover is 5-star Defaqto rated from 2007-2016.

How much does life insurance from Vitality cost?

Vitality life insurance can vary in cost - this will be based on the individual and is determined by factors like age and lifestyle choices. You can always get a quote to see how much life insurance could cost for you.

Is Vitality life insurance good?

Protect Line are an impartial brokerage, so this means we won't ever give you any advice and will only provide facts. In regards to Vitality, we have provided factual information within this page so that you can make a decision when it comes to choosing your life insurance provider.

How do I get Vitality life insurance quotes?

We can offer you quotes for Vitality life insurance quotes - all you need to do is fill out our online quote form, have a chat with our friendly and professional team and you'll then have quotes from multiple different insurers to choose from.

How do I pay for Vitality life insurance?

You can pay for Vitality life insurance like you would any other policy - this is usually via direct debit and set up when you take out your policy.

Others claim to be the best...
but we actually are

Our customers rate us highly on these well-known review websites

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We’re the UK’s #1 Life Insurance Broker, as voted for by real customers

Providing first-class service is something we’re extremely proud of. We’re fortunate that our customers have recognised this and have voted for us in these excellent awards.

Best Protection Insruance Broker
Best Overall Insurance Broker
Treating Customers Fairly Champion

We work with some of the UK’s leading insurers

AegonAIGAvivaCanada LifeHSBCRoyal LondonLegal & General
LVOne FamilyScottish WidowsThe ExeterVitalityZurich