VitalityLife Insurance

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Intro to VitalityLife

Established in 2007, VitalityLife grew from a partnership between Prudential and Discovery. In 2015, VitalityLife then became solely owned by Discovery, a South African insurance company.

Vitality were the first insurance company to reward their customers for living healthily – customers can expect reduced monthly premium payments if they are active and healthy and will often make use of fitness trackers like the Apple Watch or Fitbit to check-in on their customer’s health and fitness.

Vitality ambassadors include Jessica Ennis-Hill, Jonny Wilkinson and Ellie Simmonds. They also sponsor AFC Bournemouth’s home stadium.

How many customers do VitalityLife have?

VitalityLife have around 1 million customers in the UK and 4.4 million customers worldwide.

What are VitalityLife’s claim pay-out rates?

For Life Insurance, VitalityLife paid out 99.8% of all claims made in 2018, amounting to £35 million;
For critical illness cover, VitalityLife paid out 91.2% of all claims made in 2018, amounting to £20 million.

What awards have VitalityLife won?

VitalityLife have won the Best Individual Critical Illness/Serious Illness Provider award from 2009-2015 and their critical illness cover is 5-star Defaqto rated from 2007-2016.

Is VitalityLife Insurance good?

Protect Line are an impartial brokerage, so this means we won’t ever give you any advice and will only provide facts. In regards to Vitality, we have provided factual information within this page so that you can make a decision when it comes to choosing your Life Insurance provider.

How do I get VitalityLife Insurance quotes?

We can offer you quotes for VitalityLife Insurance quotes – all you need to do is fill out our online quote form, have a chat with our friendly and professional team and you’ll then have quotes from multiple different insurers to choose from.